In the past, building a trustworthy brand name can be easily done by simply providing good service to customers and working with traditional media outlets to distribute news about the company. Word of mouth and positive media coverage were enough to give companies a good image, and it was not easy for detractors to expose information that could potentially ruin a company or individual's reputation - they would have to endure lawsuits, court hearings and unwanted attention from the media after doing so.
These days, however, broadcasting damaging information without suffering any consequences is possible, thanks to the veil of anonymity provided by the Internet. Users can simply post messages and say anything they want about a group or a person - and it doesn't really matter if the information provided is true or not. What matters, though, is the fact that material released on the Internet is permanent, and that there is no effective way to remove all traces of news that has been shared online.
This doesn't mean that you can't salvage a ruined reputation, however. There are ways to fight back and redeem your name, and the first is by building your own websites and making sure that these rank at the top of search engine pages. Placing high on search results is of utmost importance since most people only check and get information from the first few results -if the first page of search on your brand yields mostly negative comments, Internet users will automatically be presented with a bad image. As such, ranking high on search engine results has a significant bearing on your business.
One way to increase site rankings is by generating backlinks from trusted sources. These trusted sources are usually websites and blogs that rank high on search pages and are deemed by search engines as high quality websites. Backlinks are commonly generated using articles containing keywords that match your website's domain name. Product or brand reviews are the most effective in building trust among consumers, but informative articles related to your field, such as tips or how-to's, are also useful for generating backlinks and creating a positive image.
In addition to articles, another material that can also be used to build up a brand is video. Videos are highly effective in concealing negative content in search engine results; these are given higher priority by search engines and these are definitely more successful in catching the attention of audiences and in relaying information.
The last method for creating a good image online is by distributing press releases. Press releases allow companies and individuals to tell their own stories and these also help generate hundreds of high-quality links that can later on boost website rankings.
Reputations take a long time to build, but these can be destroyed when one negative comment goes viral. With the right reputation authority services, however, companies and individuals who have suffered attacks on their brand can put negative information out of sight and showcase positive news instead, ultimately creating a good image and a trustworthy name for business.
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